USER GUIDE/Core Operations/Lead & Inquiry CRM

Student Inquiries & Admission CRM Pipeline Guide

Admin & OwnerRoute: /leads4 min read

Track walk-in inquiries, demo class attendees, and convert leads into enrolled students with 1 click.

Quick Answer

How do I track student admissions using the Leads CRM?

Open /leads to access your visual admission pipeline. Click [+ New Lead] to record walk-in inquiries. Drag lead cards across stages: New Inquiry → Contacted → Demo Scheduled → Enrolled. When enrolled, click [Convert to Student] to auto-create their student record without re-typing.

Key Takeaways for Coaching Admins
  • Stop losing prospective students in paper registers or forgotten phone notes.
  • Visual Kanban pipeline shows exactly which leads need follow-up today.
  • 1-click conversion into enrolled students with batch and fee assignment.
  • Export inquiries to Excel for targeted seasonal admission campaigns.

Managing the Admission Pipeline Step-by-Step

Follow these 5 steps to convert walk-in inquiries into paying admissions:

1

Access Admission Pipeline

Board: /leads Kanban

Open /leads to view your visual Kanban board with 5 stages (New Inquiry, Contacted, Demo Scheduled, Follow-up, Enrolled).

2

Capture Walk-in or Phone Inquiry

Modal: + New Lead

Click [+ New Lead]. Enter Student Name, Parent Phone, Target Class/Exam (e.g. Class 11 NEET), and Source (Referral, Banner).

3

Schedule Free Demo Class

Field: Demo Date & Assigned Staff

Assign a demo class date and time, and assign a counselor or faculty teacher to follow up.

4

Move Through Follow-up Stages

Kanban: Drag-and-Drop Card

Drag the lead card to 'Demo Completed' or 'Follow-up Needed' as discussions proceed.

5

1-Click Convert to Enrolled Student

Action: Convert to Enrolled Student

When admission is confirmed, click [Convert to Student]. Set their roll number and batch; TutionMat auto-creates their digital passbook.

Pro Tip: Set up automated WhatsApp greeting messages for new inquiries so parents immediately receive your coaching brochure and fee structure.
Converting a lead to an enrolled student automatically transfers parent phone numbers, assigned batch, and agreed fee package into /students.

Frequently Asked Questions

Q:How does the Lead CRM prevent inquiry leakage?

By keeping all inquiries in a visual pipeline with follow-up dates, your staff never forgets to call parents back after demo classes.

Q:Can I export inquiry phone numbers to Excel?

Yes, click [Export Leads] on /leads to download an Excel sheet with all phone numbers and follow-up notes.

Q:What follow-up frequency yields the highest coaching enrollment conversion rate?

Institutes calling parents within 24 hours of a demo class achieve 65% higher conversion rates than those waiting 3 or more days.